Omanghana
Veteran Nollywood actress Bimbo Akintola has expressed concern over the direction of Nigeria’s film industry, saying the emphasis has shifted from talent and passion to physical appearance and social media popularity.
Speaking in a recent interview published on July 23, 2026, the award-winning actress said the values that once defined Nollywood are gradually fading as more actors and filmmakers prioritize fame and online influence over the art of storytelling.
‘Passion Is No Longer the Driving Force’
Reflecting on her decades in the industry, Akintola said acting was once driven by a genuine love for the craft, with performers dedicating themselves to developing memorable characters and delivering compelling performances.
According to her, that passion has diminished, with many aspiring actors now viewing the profession primarily as a pathway to celebrity status.
She argued that casting decisions are increasingly influenced by physical appearance and glamour rather than acting ability, adding that talent and commitment to the craft should remain the industry’s defining qualities.
Concerns Over Training and Professionalism
Akintola also questioned the level of preparation among some emerging actors, saying many enter the industry without adequate training or a solid understanding of the profession.
She noted that earlier generations of actors invested significant time in learning their craft, developing discipline, and mastering character interpretation before pursuing leading roles.
In her view, maintaining those professional standards is essential to preserving the quality and reputation of Nollywood.
Social Media Influence Under Scrutiny
The actress further expressed concern about the growing influence of social media on casting and career progression within the industry.
She suggested that a large online following has become an important factor in securing acting opportunities, sometimes taking precedence over proven acting ability.
Akintola also lamented what she described as a decline in respect for veteran actors, saying some younger performers fail to appreciate the contributions of those who helped build the Nigerian film industry.
She warned that the pursuit of online fame and celebrity status could overshadow the primary goal of filmmaking—telling meaningful stories that resonate with audiences.
Debate Across the Industry
Akintola’s remarks have sparked widespread discussion among actors, filmmakers, and film enthusiasts.
Many veteran actors and industry observers have echoed her concerns, arguing that an increasing focus on image, popularity, and social media metrics risks undermining the quality of Nollywood productions.
Others, however, believe the industry has evolved to meet changing audience expectations and global market demands. They argue that strong marketing, digital influence, and polished production values have helped Nollywood gain greater international recognition through streaming platforms and expanded global distribution.
Conversation on Nollywood’s Future
Akintola’s comments have reignited an ongoing conversation about the future of Nollywood and the balance between commercial success and artistic excellence.
As one of Africa’s largest film industries continues to expand its global footprint, many stakeholders agree that preserving high acting standards, investing in professional training, and producing compelling stories will remain crucial to sustaining its long-term growth and international reputation.
Source: Omanghana
