Omanghana
Ghanaian rapper and singer D-Cryme has advised emerging musicians to prioritize quality and longevity instead of producing songs designed only to achieve brief viral success.
Speaking on TV3’s The Afternoon Show, the “Kill Me Shy” hitmaker expressed concern that modern technology and easy access to digital production tools have contributed to declining artistic standards in the music industry.
D-Cryme acknowledged that technology has lowered the barriers that once prevented talented young people from recording and distributing their music. Artists can now produce songs, promote them on social media and reach international audiences without relying entirely on major record labels.
However, he argued that this convenience has also encouraged some musicians to release poorly developed material in their rush to capitalize on trends.
The rapper described such recordings as “fast food music” songs that are quickly created and consumed but lack the substance required to remain relevant over time.
According to him, a viral song may generate immediate attention, streams and commercial opportunities, but that success often disappears when the public moves on to the next trend.
D-Cryme said he does not approach his own career by attempting to calculate or manufacture his next hit. Instead, he focuses on songwriting and production capable of giving his music lasting artistic value.
He encouraged emerging performers to devote more time to developing their craft, including writing, vocal delivery, production, stage performance and an understanding of the music business.
The rapper maintained that digital tools should support creativity rather than replace the discipline and careful preparation required to produce memorable work.
Reflecting on his early years in the industry, D-Cryme recalled working within Tema’s influential music community alongside artists including Sarkodie and the music duo Keche.
He said that period was driven largely by passion, experimentation and spontaneous collaboration. Artists frequently visited studios, exchanged ideas and recorded together without making financial gain the primary motivation.
That environment, he suggested, helped musicians sharpen their skills and develop distinctive identities before pursuing commercial success.
D-Cryme’s comments add to a wider industry debate about the direction and global identity of Ghanaian music. While local artists continue to secure international recognition, stakeholders have questioned whether Ghana has developed a sufficiently distinct sound to compete consistently on the world stage.
The Creative Arts Agency has similarly encouraged producers and musicians to work toward creating a recognizable Ghanaian musical identity with international appeal.
Supporters of that campaign believe a clearer signature sound could help Ghanaian musicians distinguish themselves in global markets while preserving the country’s cultural influences.
D-Cryme’s message to upcoming artists is that technology and viral popularity can provide opportunities, but they cannot substitute for strong songwriting, disciplined production and artistic development.
He urged the new generation to create music that audiences can continue enjoying years after its release rather than focusing entirely on temporary online attention.
Source: Omanghana
