Omanghana
Afrobeats superstar Davido has revealed that his passion for the entertainment industry extends far beyond performing, saying he would likely have built a media company or record label if he had never become a successful musician.
Speaking during an interview with Play Kiss Xtra released on July 7, 2026, the Grammy-nominated singer explained that his love for the entertainment business would have shaped his career regardless of whether he achieved fame as an artist.
Passion Beyond Performing
Davido said the entertainment industry has always been his true passion, noting that he would have remained involved in the creative space even if he had pursued a different professional path.
According to the award-winning artist, he could have worked in his billionaire father’s business while simultaneously running a media house or managing a record label as a side venture.
He emphasized that his interest has never been limited to making music but also includes discovering talent, building brands, and contributing to the growth of the entertainment industry.
Business Background
Highlighting his academic credentials, Davido reminded fans that he holds a Bachelor of Science degree in Business Management, a qualification he believes would have opened doors in the corporate world if music had not worked out.
With a touch of humor, he said that if the entertainment industry had completely failed him, he could have simply submitted his résumé to a financial institution such as Barclays and pursued a corporate career.
The remarks reflected his confidence that his educational background would have provided opportunities outside the music industry.
Expanding His Entertainment Empire
Davido’s comments come as he continues to broaden his influence beyond music.
During the same promotional period, the singer announced plans to invest in Africa’s growing film industry through collaborations with filmmaker Dammy Twitch. The projects are expected to include feature films and television series, marking another step in his efforts to expand his presence across multiple areas of entertainment.
The move signals Davido’s ambition to become a major player in the broader creative economy, leveraging his brand to support storytelling and content creation across the continent.
A Career Driven by Passion
Throughout the interview, Davido maintained that his motivation has always been rooted in a genuine love for entertainment rather than financial necessity.
His reflections reinforce a theme that has defined much of his career: a commitment to creating opportunities, supporting creative talent, and building lasting businesses within Africa’s entertainment industry.
As his portfolio continues to grow beyond music into film and media, Davido’s comments suggest that entrepreneurship and creative development have always been central to his long-term vision.
Source: Omanghana
