Omanghana
Award-winning Ghanaian musician and entrepreneur Okyeame Kwame has been unveiled as the new brand ambassador for Rosa Tiles.
The partnership was officially announced during a signing ceremony held at the company’s corporate headquarters in Adjiringanor, East Legon, Accra, on September 11, 2026.
Under the agreement, the veteran entertainer will become the face of Rosa Tiles’ marketing campaign, which is being promoted under the tagline, “Tiles that elevate every space.”
Okyeame Kwame will feature in promotional activities across digital platforms, outdoor advertisements and showroom activations. He is also expected to appear in branded content designed to increase awareness of the company’s products.
Rosa Tiles said the musician was selected because of his reputation for consistency, trust and cultural relevance throughout his career.
The company believes those qualities align with its emphasis on modern designs, product durability and local manufacturing.
Speaking at the ceremony, Okyeame Kwame expressed pride in partnering with a company producing locally manufactured building materials.
“I believe in quality and in things that last. Rosa Tiles is giving Ghanaians a product we can be proud of—durable, beautiful, and made right here,” he said.
The musician, popularly known as the Rap Doctor, has built a career extending beyond music into entrepreneurship, social advocacy and cultural promotion.
His association with Rosa Tiles is expected to help the company reach a wider audience, particularly consumers seeking locally produced options for residential and commercial construction projects.
The partnership also reflects a growing trend in which Ghanaian manufacturers work with influential personalities to promote locally made products and strengthen consumer confidence in domestic brands.
Rosa Tiles expects the campaign to position its products as a combination of aesthetic appeal and long-term durability while highlighting the contribution of local manufacturing to Ghana’s economy.
Source: Omanghana
