Omanghana
BEL Beverages has officially relaunched its flagship drink, Bel Malt Original, unveiling an upgraded formula designed to deliver a richer and smoother taste experience for consumers. The relaunch, which took place on March 27, 2026, is built around the theme “Shine Your Greatness” and reflects the company’s ambition to position the beverage as a premium yet accessible option in the Ghanaian market.
The refreshed version of Bel Malt Original introduces a number of improvements aimed at enhancing overall quality and taste. According to the company, the new formula offers a sweeter, creamier profile with a distinctive honeyed flavor, delivering what it describes as a “Full Malt Experience.” The upgrade is also aligned with international beverage standards, signaling a step toward competing more strongly on a global level.
In addition to taste enhancements, the drink continues to be produced from enriched malt extract, which is known for its nutritional value and digestive benefits, including support for bowel regularity. Despite the improvements, the product remains competitively priced, with recent promotions placing it at approximately 8 Ghana cedis for a bottle and 10 Ghana cedis for a can.
The relaunch was supported by a series of promotional activities aimed at engaging consumers, particularly young people. A major pre-launch activation was held at the University of Ghana on March 13, featuring influencer Gisela Amponsah alongside music and interactive games. The official launch event followed on March 27 at the Legon Basketball Court, bringing together company executives, distributors, and brand enthusiasts to celebrate the introduction of the improved product.
With this relaunch, BEL Beverages is seeking to strengthen its presence in the competitive beverage market by combining enhanced quality, strong branding, and broad consumer appeal.
Source: Omanghana
