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MultiChoice Ghana has rejected a directive by the Minister of Communications, Digital Technology, and Innovation, Samuel Nartey George, to slash DStv subscription fees by 30%, describing the demand as “untenable” given the current economic climate.
In a statement issued on August 3, 2025, MultiChoice Ghana’s Managing Director, Alex Okyere, expressed disappointment over the Minister’s public comments, noting that the company had been engaging in good faith with both the Minister and the National Communications Authority (NCA) to address concerns surrounding pricing.
The company emphasized that it remains committed to offering affordable services to its subscribers and continues to absorb significant operational costs amid economic pressures. While acknowledging the recent appreciation of the Ghanaian Cedi, MultiChoice argued that the proposed reduction is not sustainable.
“Although we welcome the recent gains of the Cedi (which we have never referred to as a ‘fluke’), implementing a 30% fee cut as suggested is not feasible,” the statement read.
MultiChoice confirmed it has submitted a formal proposal to the Minister and the NCA, offering alternative solutions and seeking continued dialogue to resolve the matter constructively.
The company reiterated its commitment to adhering to Ghana’s laws and regulatory frameworks, while appealing for a collaborative approach moving forward.
This response follows the Minister’s earlier ultimatum that DStv’s broadcasting license could be suspended if subscription fees are not reduced by August 7, 2025.
Source:Omanghana.com
